GENERAL INFORMATION

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This Privacy Policy explains how MOVO d.o.o., with its registered office at 8 The Green, STE B, Dover, DE 19901, United States (“we”, “us” or “MOVO”), collects, uses, processes, and protects your personal data when you use our MOVO application and related services.By accessing and using our application, you acknowledge and accept this Privacy Policy.

This Policy applies to all users of the MOVO application, including:

• passengers (end customers ordering rides)
• drivers providing transportation services
• dispatchers and administrative staff using the MOVO platform

MOVO d.o.o. acts as the Data Controller for all personal data collected through the MOVO system, and is responsible for the processing and storage of such data in compliance with applicable laws, including the General Data Protection Regulation (GDPR) for users within the European Union, as well as the relevant data protection regulations of the Republic of Serbia.

If you have any questions or concerns about this Privacy Policy or the processing of your personal data, you can contact us at: contact@movo-global.com

DATA WE COLLECT

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We may collect and process the following categories of personal data through the MOVO application and related services:

1. Passenger Data:

• full name
• phone number
• email address (if provided)
• pick-up location and destination address
• ride history

2. Driver Data:

• full name
• phone number
• driver’s license number
• vehicle registration/license plate number
• real-time geolocation data

Real-time geolocation data is used solely to enable ride dispatching, navigation, and to allow passengers to track the arrival of their driver.

3. Technical Data:

• IP address
• device type and operating system
• application version

This data is necessary in order to provide you with a functional, secure, and efficient taxi booking service, to ensure reliable dispatching, accurate billing, and an overall improved user experience

4. Additional Operational and Safety Data

To improve service efficiency and ensure the safety of both passengers and drivers, the MOVO application may collect and process additional operational data during the use of the platform.

Frequently Used Addresses

The application may allow passengers to save frequently used addresses (for example: home, work, or other favorite destinations).

This information is stored only to simplify future ride requests and improve the user experience by enabling faster ride ordering.

Ride Start Verification (Driver Safety Photo)

In certain cases, the application may require drivers to take a photo at the start of a ride or during the start of their working session.

This measure is used strictly for safety, identity verification, and fraud prevention purposes.

The photo may be temporarily stored and processed to confirm that the authorized driver is operating the vehicle and to enhance the overall safety of the platform.

Such images are used solely for operational and security purposes and are not used for facial recognition, biometric identification, or any unrelated processing.

Access to this data is strictly limited to authorized personnel or automated security systems responsible for maintaining the safety and integrity of the MOVO platform.

HOW WE USE YOUR DATA

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We use the personal data collected exclusively for the following purposes:

• phone number
• email address (if provided)
• pick-up location and destination address
• ride history
• to prevent misuse, fraud, or unauthorized use of the platform
• to comply with applicable legal and regulatory obligations

Your personal data will not be used for any other purpose without your explicit consent, except where required by law.

Our legal basis for processing your personal data is primarily the performance of the contract (providing transportation services), our legitimate interests (fraud prevention, service improvement), and compliance with legal obligations.

HOW WE SHARE YOUR DATA

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We may share your personal data with the following categories of recipients, strictly for the purposes described in this Privacy Policy:

1. Drivers

• Your name, pickup location, destination, and contact phone number may be shared with drivers in order to fulfill your ride requests.

2. Hosting and IT infrastructure providers

• We may share your data with our cloud service providers who maintain and store our databases and ensure the technical functioning of the MOVO platform.

3. Payment processing partners

• If applicable, to process your payments securely and in compliance with financial regulations.

4. Customer support partners

• We may share data with authorized partners who provide technical support and customer service on our behalf.

5. Regulatory or legal authorities

• If required by law, regulation, or in response to valid legal requests (such as court orders or subpoenas), we may disclose your data to competent authorities.

6. Business partners

• In specific cases, if we engage with third-party partners to enhance our services (such as loyalty programs or promotional campaigns), we will share only the minimum data necessary, and always subject to appropriate confidentiality agreements.

We will never sell your personal data to third parties.

Your data is only shared in accordance with this Privacy Policy, and we take reasonable steps to ensure that any recipient protects your personal data to the same standard as we do.

DATA RETENTION

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We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

• providing you with MOVO services
• maintaining your account and ride history
• fulfilling our legal, regulatory, and contractual obligations
• resolving potential disputes or enforcing agreements

Where applicable, we will store personal data of both passengers and drivers for a period of up to 5 years, in accordance with relevant laws and regulations governing transportation services, accounting, and data retention.

After the applicable retention period expires, we will securely delete or anonymize your personal data, unless there is a justified legal basis to continue processing (for example, an ongoing dispute or legal investigation).

We implement appropriate security measures to protect your data during the entire retention period and will limit access strictly to personnel or partners who need to process the data for legitimate business or legal reasons.Security photos used for driver verification may be retained only for a limited period necessary to investigate potential safety incidents or misuse of the platform.

DATA SECURITY

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We take the protection of your personal data very seriously. To safeguard your data, we implement appropriate technical and organizational security measures designed to prevent unauthorized access, disclosure, alteration, or destruction of personal data.

These measures include, but are not limited to:

• SSL/TLS encryption to secure data in transit
• secure storage on servers with restricted access
• regular software updates and vulnerability monitoring
• strict internal access controls, ensuring only authorized personnel can access personal data
• regular data backups to prevent accidental loss

We may also carry out regular security audits or engage external security experts to test and improve our safeguards. Furthermore, any third-party partners who process data on our behalf are contractually required to uphold the same level of security standards.

Despite our best efforts, please note that no internet-based service can be completely secure. We therefore encourage you to also take reasonable steps to protect your own account information and devices.

We do not sell personal data and we do not use personal data for advertising profiling without user consent.

If you believe there has been unauthorized access to your data or any other security incident, please contact us immediately at contact@movo-global.com

COOKIES AND ANALYTICS

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The MOVO application may use cookies and similar tracking technologies (such as SDKs or device identifiers) to enhance the functionality, security, and overall user experience of our services.

Cookies are small text files stored on your device that help us recognize you, remember your preferences, and analyze how you interact with our application.

In addition, we may use analytics tools, including but not limited to Google Analytics and Firebase, to collect aggregated statistical data. These tools help us to:

• monitor application performance
• identify errors or crashes
• understand user behavior and usage patterns
• optimize features and improve service quality

The data collected through these cookies and analytics tools is generally anonymized or pseudonymized and does not directly identify you as a natural person.

You can choose to disable cookies or change your device settings to limit tracking, although this may affect certain features of the application and its performance.

For more details about cookie management and your choices, please contact us at contact@movo-global.com , or consult your device’s privacy settings.

YOUR RIGHTS

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As a data subject, you have a range of rights regarding the processing of your personal data, in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the relevant data protection laws of the Republic of Serbia. These rights include:

• Right of access: You have the right to request a copy of the personal data we hold about you, as well as information about how we process it.
• Right to rectification: You have the right to request corrections or updates if your personal data is inaccurate or incomplete.
• Right to erasure (“right to be forgotten”): You can request the deletion of your personal data where there is no valid legal basis for us to continue processing it.
• Right to restrict processing: In certain circumstances, you may ask us to restrict the processing of your personal data, for example if you contest its accuracy or object to its processing.
• Right to object: You have the right to object to certain types of processing, including direct marketing or profiling based on legitimate interests.
• Right to data portability: You may request that we provide you or a third party with your personal data in a structured, commonly used, and machine-readable format.
• Right not to be subject to automated decision-making: Where we apply automated decision-making, including profiling that significantly affects you, you have the right to request human intervention and express your point of view.

To exercise any of these rights, please contact us at contact@movo-global.com , clearly stating your request. We will respond within the time limits set by applicable data protection laws.

We may ask you to provide proof of your identity in order to verify your request and protect your data from unauthorized access.

If you believe that your data protection rights have been violated, you also have the right to lodge a complaint with the relevant supervisory authority, for example

• In the Republic of Serbia: Commissioner for Information of Public Importance and Personal Data Protection
• In the European Union: your local Data Protection Authority (DPA)

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INTERNATIONAL DATA TRANSFERS

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As a global technology service, we may process and store your personal data on servers located outside of your country of residence, including servers operated by our hosting partners in the European Union or the United States. This means your data may be transferred to and processed in countries that may not offer the same level of data protection as your home country.

Whenever we transfer personal data internationally, we will ensure that:

• such transfers are made in full compliance with applicable data protection laws, including the GDPR and relevant local regulations
• adequate safeguards are in place to protect your data, such as Standard Contractual Clauses (SCCs) approved by the European Commission or other legally recognized transfer mechanisms
• data is transferred only to trusted partners who have contractually committed to maintaining appropriate security and privacy standards

By using our services, you consent to the transfer, storage, and processing of your personal data in jurisdictions outside your own, as described in this Privacy Policy.

If you would like more information about the safeguards and mechanisms we rely on for cross-border data transfers, please contact us at contact@movo-global.com.

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CHANGES TO THIS PRIVACY POLICY

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We may update or modify this Privacy Policy from time to time in order to reflect changes in our business practices, legal requirements, or to enhance the protection of your personal data.

Whenever we make significant changes to this Privacy Policy, we will:

• post the updated policy within the MOVO application and on our website
• clearly indicate the date of the most recent update
• where required by applicable laws, seek your consent for material changes affecting how we process your personal data

We encourage you to review this Privacy Policy periodically so that you remain informed about how we collect, use, and protect your information.

Your continued use of the MOVO application after any changes have been published will be deemed acceptance of those changes, except where your explicit consent is required by law.

If you have questions or concerns about any modifications to this Privacy Policy, you may contact us at contact@movo-global.com.

CONTACT INFORMATION AND COMPLAINTS

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If you have any questions, concerns, or requests regarding this Privacy Policy or the way we process your personal data, please feel free to contact us using the following details:

MOVO d.o.o.

Gavrila Principa 22

Novi Sad, 21000

Serbia

Email: contact@movo-global.com

We are committed to responding to your inquiries promptly and in accordance with applicable data protection laws.

If you are not satisfied with how we handle your personal data or your privacy-related requests, you have the right to lodge a complaint with the relevant data protection authority:

• In the Republic of Serbia:

Commissioner for Information of Public Importance and Personal Data Protection

Bulevar kralja Aleksandra 15

11120 Belgrade, Serbia

Phone: +381 11 3408 900

Website: www.poverenik.rs

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• In the European Union:

You can contact your local Data Protection Authority (DPA) whose details can be found here:

https://edpb.Ekopa.eu/about-edpb/board/members_en
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We encourage you to reach out to us first, so we can try to resolve your concerns before you escalate them to a supervisory authority.

Effective date of this Privacy Policy: July 1st, 2025

This Privacy Policy shall be governed by the laws of the Republic of Serbia and, where applicable, the laws of the European Union.